From the 5 bar test... 47% of the SoapStandle Dove bar remained when the naked Dove bar disintegrated to nothing.
Do you know how something as basic to our lives as soap actually works? It's the two ends of the soap molecule: one hydrophilic (water loving) and one hydrophobic (water hating). When a soap bar with a saturated outer layer is placed on a surface, the water-loving hydrophilic end of the soap molecule can’t dry out, and a gooey, gucky, sticky, gelatinous blob of a mess — or soap goo — develops.
But you don’t care about that. You care that it messes up your sink counter / shower ledge... and the goo is going down the drain instead of doing it's job (being nice to your skin and cleaning). The SoapStandle solves that -- it easily attaches to the soap, it’s comfortable in your hand, the water drains off — and the soap dries. Nothing else works like this, because nothing else is like this. It's a new patent, and a new way to be smarter about a really basic thing.
Two “Three Bar Tests” have been conducted.
The Beginning (First Test, October, 2014): "All three Ivory soap bars were purchased at the same time, same package, same weight, and have been exposed to water -- friction -- environment in the same ways and same amounts. The difference is the resting position of each: one is placed on the sink counter top, another has a SoapStandle attached, and the third is placed in a soap dish.”
And The End: (12/2/14): "After a few weeks, it’s approaching the end of the first 3 bar test… I’ve been careful about making sure all three have been handled the same way, exposed to the same water / temperature / everything in their environment, and I’ve used them roughly the same # of seconds each ‘exposure’. As of this morning:
bar 1-- sitting on counter 0.6 oz. 20% of orig 50% loss > SStandle bar
bar 2-- on SoapStandle 1.2 oz. 40% of orig
bar 3-- in soap dish 0.8 oz. 27% of orig 33% loss > SStandle bar"
The second three bar test placed 'bar 3' on a plastic mat with protrusions known as Soap Saver (available at Amazon) that describes itself as "extends the life of your soap." The SoapStandle kicked its ass.
The 2nd three bar test
naked / SoapStandle / Soap Saver
When some people first encounter a SoapStandle they say, "oh yeah - I've seen that." They haven't, but they've seen things that raise soap up on a number of protrusions, and one of those is a plastic mat (the Soap Saver) that describes itself as "extends the life of the soap." I decided to test it vs. the SoapStandle, following the same rules as the first Three Bar Test... same exposure to water, same friction, same environment. By the time the 'naked' bar was down to nothing (literally, nothing - it was thrown away), the SoapStandle bar was 67% bigger than the bar on the Soap Saver mat (15.6 grams vs. 9.3). And the mat bar still has goo that goes down into the mat - so you have to clean the gooey mat, it takes up space... all not great - and now unnecessary. SoapStandle works.
The Five Bar Test
Neutrogena with SoapStandle / Naked / Soap Saver .... and Dove Bar with SoapStandle and Naked (Nov/Dec 2016)
Same methodology... the same exposure to friction / water / temperature. The hypothesis is that bars on the SoapStandle will deteriorate more slowly due to less soap going down the drain as goo and less friction on one side of the bar (again). That's what happened.
This isn't 'independent research' -- this is just my work. I'm trying to find an inexpensive way to provide that consumer product testing, but when I do I'm confident that the findings will be similar. I've been careful in each of these tests to do it fairly... there's no advantage to trying to skew the results. It works, and it makes soap better.
SoapStandle - preferred 10 to 1 in user research.
The SoapStandle innovation... U.S. Patent No. 9,307,870.