In the 'smash Broadway hit' Alexander Hamilton, AH's future sister-in-law Angelica talks with our future First Treasury Secretary at a party... 

[Ham] Where are you taking me?
       [Angelica] I’m about to change your life
[Ham] Then by all means lead the way

People looking at the SoapStandle could ask the same thing?  (maybe not likely, but they could) -- Where are you taking me?  I’m about to change your (soap) life.  Then by all means lead the way.

Well, maybe that’s a little dramatic.  I doubt the SS is going to (dramatically) change people’s lives… but it does just a little bit.  You don’t have to clean gooey sink counters or soap dishes.*  You don’t have to pick up soap you drop… because you don’t drop it.  You don’t have to buy as much soap.  You don’t have to feel guilty about putting more and more plastic packaging into landfills or micro-beads into the ocean.  You save some money.  You have a smaller carbon footprint.  And you feel a little cleaner because bar soap just feels better than the filmy feeling liquid soap leaves behind.  

And in the hot, sticky summer of 1787's Constitutional Convention they all probably needed a lot more soap.  

*One of my best friends, Scott, very successful guy and an early SS proponent, weighed in on the life-changing aspect... negatively.  "It's not ... life changing for me, but if I were the one that cleaned the bathroom... I’d want everyone to use one!" Alex Hamilton probably didn't clean his own bathroom either.