One reads and hears a lot about the “value proposition” in a service or product. Seems to me the proposition part is superfluous— the value is there or it’s not. It’s the reason to buy or not. Nevertheless, I hope the value proposition of the SoapStandle is evident… and there are a number of avenues in which that value can be realized.
- As trivial as it may seem, people really don’t like gooey soap, and if there’s a way to avoid it, why not?
- Making the bar of soap last longer probably isn’t a big deal (soap is cheap, right? - unless you’re buying expensive soap) but if there’s a way for it not to go to waste down the drain, isn’t that good?
- What's DEFINITELY a big deal is the amount of plastic that gets introduced into landfills and oceans. The plastic packaging of liquid soap is a big contributor to that… as well as the microbeads in a lot of the liquid soaps. And a ton of people actually like the way bar soap ‘finishes’ on their skin a lot more than liquid, but just don’t like the gooey soap bar — or soap dish, or shower tray. Now there’s a way to have the best of both.
So, there are a few of the Value Props… you may come up with others. But people that have used the SoapStandle for a while now just simply say, “why wouldn’t you use it?”
(My favorite phrase over the last couple of years in the financial industry is “in that context” — what happened to neighborhood… area… ballpark… neck of the woods? But context is so much more… contextual.)