San Pellegrino Limonata. It’s really refreshing, but that’s not why I’m bringing it up… it’s just that foil top. Underneath is a conventional pop-top just like every other soft drink in the world’s aluminum can, but the foil is such a nice touch. Whatever dust / dirt / grime (and you can imagine a lot of worse stuff from something crawling around in a warehouse or on a loading dock) is on the top of a Coke or Dr. Pepper or Fanta or Heineken — it’s not on the SanPellegrino can. The top of the can, where your lips go (the highway to your intestinal tract) is protected in the SP world. Nice. Thoughtful. And I’m confident a little more expensive.
I hope in the SoapStandle world we can do things that are nice. Thoughtful. Even if they’re a little more expensive.